Let shoppers add recommended Shopify products to cart instantly

Shoppers can now add Shopify product recommendations directly to their cart from the Anagram Experience, instead of leaving the conversation to open a product page first.

What's new

• Direct add to cart for Shopify recommendations: When a recommended product is backed by Shopify, shoppers can add it to their cart right from the recommendation card.

• Better measurement of recommendation performance: Add-to-cart clicks, successes, and failures are now tracked, giving teams a clearer view of which recommendations are driving purchase intent.

• Improved attribution for downstream conversion reporting: Successful add-to-cart actions can now be tied back to recommendation activity, making it easier to understand how recommendations influence cart and checkout behavior.

Why we made these changes

When a shopper sees something they want, sometimes sending them away to a separate product page adds friction at exactly the wrong moment. We made this update to shorten that path: see a recommendation, add it to cart, keep going. At the same time, we improved reporting so teams can better measure which recommendations are not just getting clicks, but actually moving shoppers closer to checkout.